We’re Building the Digital Infrastructure for the Textile Circular Economy.
OTERRi is not just an app — it’s a movement.We combine lifestyle convenience, artificial intelligence, and environmental accountability to create the world’s first traceable digital ecosystem for textile sustainability.
A global movement that makes sustainability accessible, measurable, and rewarding.
Our Vision
“Sustainability is not an industry — it’s a lifestyle.”
OTERRi envisions a world where fashion and responsibility co-exist, where every household becomes a micro-hub of circular living, and where data—not declarations—proves sustainability and every brand contributes to measurable climate progress.
We are designing a system that makes eco-friendly choices intuitive, traceable, and rewarding—from how people manage their wardrobes to how entire nations measure their green progress.
Our Mission
To digitize the entire lifecycle of clothing—from purchase to recycling—by connecting individuals, laundry vendors, recyclers, designers, brands, and governments under one verified, transparent platform..
Our mission extends beyond digital convenience; it’s about cultural transformation—turning consumption into conservation and fashion into accountability.
Our Purpose
- To make sustainability measurable at household level.
- To empower small vendors with digital tools and ESG credentials.
- To create verified data pipelines for brands and governments.
- To convert waste into economic and environmental value through carbon and green credits.
What Makes OTERRi Unique?
1. End-to-End Traceability
From your wardrobe to a recycler’s facility, every garment’s journey is digitally recorded.
2. AI-Driven Lifestyle Intelligence
The platform learns user behavior and optimizes care, resale, and recycle suggestions.
3. ESG-Compliant by Design:
Fully aligned with EU DPP, EPR, and GCP frameworks.
4. Inclusive Circular Economy
Integrates local laundry vendors and riders as sustainability partners.
5. Reward-Based Adoption
Encourages participation through laundry discounts, eco-points, and digital certifications.
How OTERRi Works – The Flow of Responsibility
Digitize
Users build their Digital Wardrobe.
Utilize
They access laundry, styling, and resale options.
Recycle
Unused garments are collected, weighed, and tagged via QR/RFID.
Verify
Data flows to OTERRi’s MRV engine for traceability and emission accounting.
Reward
Participants earn laundry discounts and carbon credit contributions.
What Drives Us?
OTERRi bridges global environmental mandates (EU DPP, EPR, GCP) with everyday lifestyle. It’s a platform built for people, powered by data, and aligned with the planet.
Transparency
every pickup, wash, and recycle is traceable.
Empowerment
local vendors become digital micro-entrepreneurs.
Accountability
brands and governments access verified circular data.
Reward
individuals earn tangible incentives for sustainable action.
Our Promise
We don’t just promote sustainability; we engineer it into every transaction. OTERRi empowers you to live responsibly without sacrificing convenience, style, or innovation.
Life Simplified. Future Amplified.
Our Promise
- To simplify sustainable living through elegant digital tools.
- To empower local economies through smart technology.
- To make environmental action a part of everyday life.
Our Journey
Founded in India and designed for the world, OTERRi bridges global sustainability mandates with grassroots participation.
From the streets of Mumbai to the sustainability frameworks of Brussels, our vision spans continents — combining innovation, integrity, and impact.
Our Philosophy
OTERRi = Ownership + Territory + Responsibility
It represents your personal responsibility zone in the global sustainability map — powered by technology, transparency, and traceability.
Discover OTERRi — a global sustainability-tech platform uniting fashion, lifestyle, and recycling into a single circular ecosystem.
Frequently Asked Questions
What is OTERRi?
OTERRi is the world’s first digital lifestyle circularity platform that connects people, laundries, recyclers, and fashion brands into one traceable ecosystem.
It digitizes how you manage clothes — from wardrobe to laundry to recycling — while rewarding you for sustainable actions through our Recycle & Earn program.
What does OTERRi stand for?
OTERRi represents Ownership + Territory + Responsibility.
It signifies your personal responsibility zone in the planet’s sustainability network — powered by technology and verified data.
What makes OTERRi unique?
Unlike conventional laundry or resale apps, OTERRi integrates multiple services and compliance systems into one platform:
- Digital Wardrobe
- Laundry ERP for vendors
- Preloved Marketplace
- Stylist Connect
- Recycle & Earn
- Traceable PCTW (Post-Consumer Textile Waste)
- Carbon Credit Integration (MRV-enabled)
- EPR/GCP compliant data architecture
This makes OTERRi not just a service app — but a complete circular lifestyle ecosystem.
How is OTERRi contributing to sustainability?
Every action on OTERRi — washing, reselling, or recycling — generates measurable environmental benefits.
For instance:
- 1 kg of recycled textiles = 5 kg CO₂ saved
- 1 reused garment = 2,500 liters of water conserved
All these contributions are recorded, verified, and converted into carbon and green credits through our inbuilt MRV (Monitoring, Reporting & Verification) system.